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CALL2RECYCLE CAMPAIGN - “Second Life” (2006, 1:00 min) A series of ads encouraging people to recycle batteries and cellphones. They aired on Rocketboom in October 2006. This innovative project included the first use of eBay to sell a national ad campaign, as well as one of the first commercial applications of machinima (cinema created through screen captures of 3D gaming environments)—not to mention YouTube celeb “The Ringtone Dancer.” NOTE: Viewing requires latest version of Quicktime. http://www.machinima.org/machinima-faq.htmlhttp://www.apple.com/quicktime/shapeimage_1_link_0shapeimage_1_link_1
 
 
 
 
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SECOND LIFE
BATTERY SEEKER
RINGTONE DANCER